Nonprofit branding is deeper than your logo, your tagline and even your nonprofit web design. It’s about how donors and beneficiaries experience your organization. And so an uninspiring nonprofit brand will hurt you more than you think.
Rebranding your nonprofit is a big decision because the project encompasses the entirety of your organization. But the process can resuscitate a struggling nonprofit. The effort is worth it.
The nonprofits interviewed in the article below executed successful rebranding projects that energized everyone associated with them. Keep clicking to read about their experience and see if it’s time for a rebrand of your own.
How Do You Know When It’s Time to Re-Brand? [Kivi’s Nonprofit Communications Blog]