If only nonprofit branding was as easy as earmarking or putting fire-heated marks on your mission statement. Unfortunately, or maybe ‘fortunately’ for safety purposes, your nonprofit is not livestock.
The Stanford Social Innovation Review (SSIR) has broken down nonprofit branding into four sections. The first dimension is Brand Integrity, meaning your staff and donors know what your mission is and understand the importance.
For the next three ways to think about nonprofit branding, follow the link below.
Four ways to think about branding [Katya’s Non-Profit Marketing Blog]