Branding is all about creating an identity for a business, organization or person. Building a brand shows followers that there is more than just products or fundraising events to your nonprofit, and that there’s a personality they can relate to as well.
Creating this brand for your nonprofit will also lead to an improvement in your fundraising. People don’t just throw money at nonprofit just because it is there, they want to know why they should help out, and having that solid brand to speak for you will tell that donor all they need to know. Branding isn’t just for for-profits, branding is for everyone.
Learn more about how creating a brand for your nonprofit will help with your fundraising by following the link below.
VIDEO: Nonprofit Branding and Fundraising [Levy/Red Rooster Group]