Stifling Your Community? Cut It Out

Topic: Nonprofit Brandingfeed

Stifling Your Community? Cut It Out

October 5th, 2012

If you’re the kind of person who stays awake at night thinking about the finer aspects of marketing your nonprofit, it can be easy to over-manage your community.

While it’s tempting to exert an iron grip over your organization’s brand, the beauty of community is that your brand is malleable: your constituents should determine how the community is formed. Otherwise, you’ll end up having no community at all—much less, an ideal one.

Read more on how to let your constituents create community:

Are You Strangling Your Community? [SocialFish]

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Topic: Nonprofit Brandingfeed