Topic: Nonprofit Brandingfeed Nonprofit Marketing Planfeed

Shining the Spotlight to Your Nonprofit—How to Get Attention When Everyone Else Wants It Too

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June 15th, 2012

Oh, the ways we strove for attention in our youth. For some, it was openly defying our parents by staying out past curfew. For others it was piercings, tattoos and dying our hair and wearing saggy pants. Those were the days.

Now, within the nonprofit business world, not much has changed. While no, your business peers probably aren’t walking around with saggy pants fighting for attention for reasons of self-validation, your job is to battle it out with other nonprofits for people’s attention.

So if saggy pants won’t get you there, what will? What else is there? We’ll tell you. It’s stories. Be it stories of empowerment, stories of you battling a disease or struggling to fight for a cause, your nonprofit has a story. Are you telling it well?

Learn more about building your cause through storytelling in the article below.

4 ways storytelling can build your cause [Inspiring Generosity]

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