Most children’s stories have some sort of moral. You learned in your childhood that slow and steady wins the race, the little guy can make a big difference and that the bad guy will always get what’s coming to him. With your nonprofit, what’s your moral?
In order to establish a brand and get others excited about your organization, you should sit down to determine your main goals and how you want to be portrayed. So in good times and bad, stick to your nonprofit’s moral and story for better results.
To find out more about how you can determine your organization’s morals, click the article linked below.
What is the Moral of Your Story? [Marketing for Nonprofits]