To build a brand, you obviously need documentation. You need strategies and communication plans written on paper—among other things that volunteers and people involved with your nonprofit need to see on paper.
But for your donors, your nonprofit branding needs to be believable and real to them. Sure, seeing something on paper is nice for a donor, but the communication needs to be more than that. It needs to be an experience for the donors—something that means more than just your nonprofit trying to get money from them. If you show that you care for them than they will return the favor.
Learn more about making your nonprofit branding believable by following the link below.
How to Make Your Nonprofit Brand Believable [Brooks/Future Fundraising Now]