Your nonprofit has a great cause. Whether that’s working toward curing a disease or donating items or services to people in need, your nonprofit brings joy into the world. And you should focus on that joy in your marketing.
The donors and volunteers who are involved in your nonprofit want to be uplifted by their involvement. If you can further that feeling by accenting just what their efforts do for your cause (and how, again, it creates joy), you’re doing something right. Keep it up.
Check out the article below for 2 more lessons from cause-oriented companies.
3 lessons from cause-conscious companies [Katya’s Non-Profit Marketing Blog]