We don’t want excuses. So when we tell you what we’re about to tell you, take it in and don’t argue. Your nonprofit can and should tell its story visually. We are a visual race. We think in pictures.
Tennis, apples, football, shoe, peacock. What did you think of while we listed off those random objects? Was it statistical information regarding the nutritional value of apples, the trigonometrical wonder that is the shape of a football, the angle of the heel and sole of your current pair of shoes or the number of feathers on a peacock’s tail? (It averages 200 feathers, by the way.) No. No it wasn’t. You thought instantly of images of apple trees, football passes, department store shoe racks and your last trip to the zoo. Why? Because you’re a visual human, like all of us.
So stop dancing around it, and go make a Pinterest page, revamp your website and get your Facebook page looking fabulously visual.
And check out the article below for 3 additional things your nonprofit needs to stop making excuses about.
4 Things Nonprofits Need to Stop Saying [Inspiring Generosity]