Ever feel like your industry is working against you—that it’s impossible to make your message fresh?
You are not alone. The Smithsonian feels your pain, and is working hard to reconnect with the youthful market from which they feel estranged. The museum has launched a “Seriously Amazing” branding campaign to restructure its image. We think it’s pretty neat—click the link below for more details.
What can you do to change the conversation about your nonprofit? What
are some ways to breathe life into a potentially stodgy brand—like history? Let us know.
Smithsonian Launches Branding Campaign [Washington Post]
Image via: Washington Post