In the ‘80s branding your nonprofit so that it appealed to Baby Boomers was everyone’s objective. Now nonprofits are putting their energy into millennial-friendly nonprofit branding—and rightly so. Soon all of the people involved in your nonprofit, including volunteers, board members and maybe even your beneficiaries, will be millennials.
So your nonprofit branding strategy can’t just appeal to millennials. It needs to be made for them. Read the article below for five critical insights into how organizations like yours can inspire millennials to support your nonprofit.
5 Critical Nonprofit PR Strategy Tips for Marketing to Millennials [Colleen Dillenschneider]