Like it or not you represent your nonprofit brand. If your personal brand is professional you will promote your organization—but of course if you’re unprofessional you’ll have the opposite effect. Personal branding is particularly important to nonprofit staffers with social media profiles.
You’ve got to manage your Facebook profile or Foursquare check-ins carefully so that you don’t embarrass your organization. A human resources professional can advise you on how best to manage your personal brand on social media.
Check out the article linked below for four tips on doing just that.
Guide to Personal and Professional Branding [Frogloop]