Marketing rules are strict when it comes to the Olympics. That’s because companies pay large amounts of money to advertise as an Olympic partner. But one company found a way around all of that.
Dr. Dre’s Beats headphones used their logic, figuring that athletes listen to music before they compete. The company handed out free headphones to the athletes, knowing that they would wear them on national television with the brand plastered on the side.
How can you effectively get your nonprofit noticed?
Learn more about how you can use Olympic marketing strategies at your nonprofit by clicking the article linked below.
Gold Medal Nonprofit Marketing [Getting Attention]