Competition for the attention of your nonprofit’s audience is increasingly cutthroat. It’s not that they’re uninterested. But nonprofit audiences are pestered with branding and marketing messages all day long. Hundreds of other nonprofits and for-profits steal your thunder with their own branding output.
The playing field is crowded now. To be distinctive, to be memorable and to make an impact your nonprofit branding strategy should be well-integrated. Help your nonprofit audience make the connection between all of your branding messages. Check out the article below to learn how.
Integrated Marketing: If You Know It, You’d Do It [Bloomberg Businessweek]