A great branding campaign doesn’t need to be elaborate. You don’t need expensive lighting, a professional director, stunt doubles, movie magic or any other Hollywood business.
If you truly understand the meaning and importance of your cause, you should be able to explain it simply. It may be a complex problem, but if you’ve done your research, it should be a snap to explain.
Need an example? Check out the video below for a spectacular campaign done by ABOUTAsia Schools:
Can you say Supercalifragilisticexpialidocious? [Osocio]