Do you ever get a sense that big brands don’t relate well with the people they sell to? As in you get a sense that it is just a corporation with no actual humanity behind it, worrying only about sales and numbers. While these corporations make a killing, your nonprofit should be worrying more about connecting and adding that human aspect the corporations are lacking. Make sure to always be connected and to create a personality that donors will want to interact with.
Learn more about how your nonprofit can be more human by following the link below.
How To Make Your Brand Real And Human [Walker/PSFK]