The strongest nonprofit brands work like really sticky glue. When donors support you or volunteers spend the day with you, your nonprofit brand can repel them or convince them to stick around. Either reaction will depend on you and your brand.
Creating a nonprofit brand that’s as strong as super glue depends entirely on people. Read more about the importance of your nonprofit’s staff is to its brand in the article linked below.
People Buy People: How Are You Connecting Your Constituents to Your Organization and Each Other? [Marketing for Nonprofits]