Nonprofit branding hinges on connection. To connect with the core of your brand, supporters need to be able to hold on to a goal. Many nonprofit branding messages don’t give any directions to supporters. Instead of feeling like you’re partners traveling toward the same destination, donors get lost.
Does your nonprofit know where you’re heading—and how clear is your destination to supporters? Donors will be more motivated to stick with you if your nonprofit branding strategy communicates direction.
Keep clicking to learn more about the importance of defining your nonprofit’s direction in the article linked below.
What is Your Destination? Don’t Take This Wrong Turn. [Katya’s Nonprofit Marketing Blog]