Your nonprofit brand has more to do with your audience than your organization. Nonprofit branding involves actively shaping your audience’s experience. So to create a nonprofit brand that appeals to supporters, you have to get to know them in the first place.
But most nonprofits are a little fuzzy when it comes to their audience. For the best possible brand, get to know your audience’s backgrounds, preferences and goals. Creating audience personas is an efficient way of doing just that.
Learn more in the article that follows.
Nice to Meet You, Audience [The Duck Call]