Given the choice, most children would pick a baby doll over a paper doll. Baby dolls have dimension, so playing with them is more fun than changing outfits on a flat drawing of a doll. Similarly, nonprofits with weak brands feel flat and dimensionless to donors. But if your nonprofit branding strategy takes risks and chases creativity, the donor experience will have some depth—a little something to hold on to. Like a baby doll.
Neglect your branding strategy and donors may choose organizations with similar missions but more dynamic brands. Be a doll and click the following link—it’s geared toward small businesses but will help you come up with a more playful nonprofit brand.
10 Inspiring Examples of Small-Biz Branding [Fast Company]