Some nonprofit marketing pros call them “brand ambassadors,” others dubbed them “influencers.” However you refer to them, the people who publicly support your nonprofit brand provide priceless marketing help. But many nonprofits weaken their relationships with brand ambassadors through clumsy interaction.
As with your social media exchanges, think like individuals and not a large organization when you interact with nonprofit brand ambassadors. Check out the article linked below for more detailed advice on nurturing relationships your nonprofit brand ambassadors.
4 Ways to Better Pitch Your “Influencers” [Katya’s Nonprofit Marketing Blog]