Philanthropic companies such as Nike and Patagonia built lovable, memorable brands. And these cause-friendly businesses aren’t successful because their loyal customers love expensive sneakers or fleece jackets (though that doesn’t hurt). Nike doesn’t sell sneakers—they sell the motivation to run in them. And Patagonia sells the adventure you’ll have in their jackets.
What experience or idea will your nonprofit donors gain from supporting your brand? Pinpoint that benefit, then build your brand around it. Read the article below for three nonprofit branding lessons from successful for-profits like Coke, Nike and Patagonia.
3 Lessons from Cause-Conscious Companies [Katya’s Nonprofit Marketing Blog]
Image via OLX