Your audience wants to know what your organization has to say about itself. But more importantly, they want to know what other audience members have to say about you.
We live in the age of online reviews, an overwhelming number of personal blogs and the well-informed nonprofit donor. Finding supporters who appreciate your cause and your organization so much that they’re willing to tell others about it—to be brand ambassadors—will be of inestimable value to your nonprofit branding strategy.
Check out the article linked below from a nonprofit branding expert with 10 ideas for how your organization can find ambassadors of its own.
10 Messengers Who are More Effective Than You [Katya’s Nonprofit Marketing Blog]