You planned out the perfect menu: pizza, with ice cream and cake. And 5 different kinds of pop. Your 7th birthday was shaping up nicely. You had the bowling alley lanes all booked and ready, and the last step was to send out your invitations. They were perfect except for that last little “RSVP Regrets Only” line. As if anyone of those fortunate souls you invited to your fabulous party wouldn’t want to come; still the idea of having someone call and turn your invite down was rather devastating to a six-(soon to be seven)-year-old.
Unfortunately, this potential for rejection hasn’t gone away as we entered adulthood. What are we talking about? That dreaded unsubscribe button located at the bottom of your nonprofit newsletter. Yes, you have to have one. No, you can’t get away with sending readers updates for the rest of their lives if they don’t want them. But we can help you limit the number of people who unsubscribe.
Don’t believe us? Check out the linked article below for one easy way to decrease your unsubscribe rate.
An Easy Way to Decrease Your Unsubscribe Rate [@ProBlogger]