Mistakes and failures are very different animals. A mistake occurs when you accidentally call an important donor by the wrong name or print a typo on a brochure. Mistakes often times could have been avoided if more care and research occurred. Failures, on the other hand, result from risks that, in turn, cause learning.
It’s important to take risks and be courageous even though, many times, it results in failure. Transparency is important after failure occurs. Stay honest with your readers, donors and consumers about what you have done incorrectly and how you’re developing as a nonprofit from those failures.
To read more about embracing failure, read the following article.
Failure versus Mistakes [Get Me Jamie Notter]