The key to successful nonprofit grant writing actually relates to good sales techniques. When salespeople pitch to prospects they focus on how their products will solve problems or improve customers’ lives. As in, “with our lawn service you’ll enjoy having the prettiest yard on the block and more time with your family.” Promising to pull weeds or taking grass clippings to the curb is far less persuasive.
Similarly, good grant writing demonstrates your nonprofit’s effectiveness. The article linked below teaches readers how to focus on outcomes in their grant applications. Read it so that you can write winning grants for your organization.
Correlation, Causation, and Communication [Balancing the Mission Checkbook]