Some nonprofit fundraisers sound like machines when talking to prospective donors about their mission—no imagination, and ever on repeat. Not that you’re guilty of it, but many fundraisers rely on messaging that’s been used so often it loses its impact. Overused words and phrases may have packed a punch before, but they barely budge a donor nowadays.
Some fundraising clichés may surprise you. Maybe you thought your nonprofit was the only organization throwing around words such as “benefit” and “empower.” But that’s the easy way to get your fundraising message across.
And the trouble with the easy route is that everyone’s taking it. Avoid easy street. Follow the link below to read more overused fundraising messages that nonprofits need to banish from their vocabulary.
Words and Phrases Fundraisers Love to Hate! [Fired Up Fundraising]