It won’t matter if your nonprofit serves a small community or operates on a nationwide scale. Chances are that your donors hail from a diverse set of states. That’s why the fundraising study in the article linked below should inform your nonprofit’s strategy.
Charitable giving in America is no more evenly distributed than income. Understanding the profile of people most likely to give to your nonprofit will enhance fundraising and make your marketing plan more efficient. Keep clicking to see where most of your nonprofit’s prospective donors live.
America’s Generosity Divide [Chronicle of Philanthropy]