No one can fault your nonprofit for valuing your major gift donors—like $10,000 annual donors—or even for paying the most attention to them. But it would be good fundraising practice to keep in touch with donors of a smaller scale who are equally dependable. Invest your nonprofit’s time and attention in these donors now and your fundraising returns may show the benefits in the long run.
Donors who contribute about $1,000 annually may have more potential than fundraising partners donating more. For a little fundraising insight on how your nonprofit can maximize the impact of donors who give small amounts, read the article that follows.
Don’t Forget Your $1,000 Gifts [A Small Change]