You can’t blame prospective donors who give your nonprofit the once over before giving you their hard-earned money. Now more than ever, nonprofit donors do their own research before they commit to fundraising.
To help nonprofit donors make confident decisions about which organizations to support, The Laura and John Arnold Foundation created The Giving Library. If your nonprofit isn’t featured on The Giving Library a prospective donor may back out of your nonprofit fundraising campaign.
Learn more about the website and how your nonprofit can apply for the site in the article linked below.
New Web Site Informs Philanthropists About Nonprofits [Chronicle of Philanthropy]