Goals are an incredibly powerful motivator. Without a goal, your nonprofit is going to be embracing the mantra of “ready, fire, aim”—which leads to a lot of energy wasted missing your target.
However, don’t be overeager to declare your goals to the world, or focus on them too much among your team. Psychological research indicates that those who publically goal-set are less likely to complete their goals, since your brain associates sharing the goal with the pleasure of achieving it. And if you feel like you already achieved a goal, you’ve nixed your motivation.
Watch this video to learn more:
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Is announcing your goal killing your fundraising? [The Fundraising Coach]