Get your fundraising appeal in the right hands to find your nonprofit’s perfect match in a donor. For-profit marketers have been sharing direct mail lists for years in order to find the right prospects for their businesses. And while the aim of your nonprofit’s fundraising appeal differs from businesses’ direct mail goals, the tools are the same.
Don’t shy away from the tactics of for-profit marketers—they may make the difference between a banner fundraising year and a “blah” one.
Read the article linked below for a marketing expert’s advice for nonprofits ready to take advantage of for-profit lists.
Nonprofits Co-Opt Marketing Co-Ops to Reinforce Donor Base Direct Mail Lists [Direct Marketing News]