A multi-channel fundraising campaign gives your nonprofit a platform far-reaching enough to connect with online and offline donors. But most of your nonprofit’s fundraising audience communicates through multiple channels too. That means the feel of your nonprofit brand must be consistent on and offline.
Otherwise, donors won’t recognize you.
Integrating online fundraising efforts with offline ones demands consistency. Confusion abounds when your nonprofit’s inconsistent. And when confusion abounds in nonprofit fundraising, money doesn’t.
Learn more about consistent fundraising from a nonprofit expert in the article linked below.
Integrate Online and Offline Fundraising Efforts [Firespring]