Have you considered this question recently? If not, you should. Because the definition of your “most valuable” donors is changing with online giving. Your most valued donors are now “dual donors,” or those who give both online and offline. A new study shows that donors who give money both on and offline have the highest annual donor value.
Check out the article below for further explanation.
When do donors give more? When you… [Katya’s Non-Profit Marketing Blog]