An old Chinese proverb—that a man is the head of the family, while the woman is the neck that turns the head—may shed light on your nonprofit fundraising returns.
According to a recent study conducted by the Center on Philanthropy at Indiana University, women control most of the family finances. Especially in wealthy households, women determine the recipients of their charitable donations as well as the amount of their fundraising contribution.
Learn more about how to appeal to your most powerful, and wealthiest, audience in the data-rich article below.
Wealthy Women Control Charitable Checkbooks [Philanthropy Journal]