Talking politics with new acquaintances—especially possible donors—doesn’t make for polite conversation. We all know that. Better to not broach the subject and avoid making enemies instead of friends. But if you’re aware of your prospect’s political persuasion, learn to use that knowledge to your advantage, however subtly.
As the nonprofit fundraising study linked below explains, liberal and conservative donors respond differently to different messaging. So the way you pitch your nonprofit to supporters should be adjusted according to their politics.
Keep clicking for a comparison of liberal and conservative nonprofit donors.
Conservatives and Liberals Respond Differently to Fundraising Pitches, Study Finds [Chronicle of Philanthropy]