It’s true that gifts are a natural way to show supporters how much your nonprofit appreciates them. But sometimes your thoughtful presents backfire and hurt your fundraising strategy.
Especially when it comes to nonprofit fundraisers, gifts confuse donors. They may raise questions about your organization’s motivation—or even how you handle your money. So gift-giving often works against your nonprofit’s fundraising goals.
So what’s the alternative? Keep clicking and two nonprofit fundraising pros will clue you in.
Your Mission is the Gift. Really. [Katya’s Nonprofit Marketing Blog]