A little something to remember you by wouldn’t hurt, right? While most nonprofit fundraisers assume that thanking donors with a gift will increase giving in the future, researchers aren’t so sure.
The best motivator for contributing to your nonprofit’s fundraisers is helping your cause. And some nonprofit fundraising experts worry that thanking donors with a present—whether it’s humble or extravagant—will threaten future gifts.
Learn why by clicking below.
Should You Thank Your Donors with a Gift? [Katya’s Nonprofit Marketing Blog]