Topic: Fundraisingfeed

The Trouble with Relying on Individual Donors

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August 9th, 2012

So much of nonprofit marketing harps on personalization and a message tailor-made to suit each of your individual donors. That’s all well and good when your nonprofit’s fundraising strategy rests primarily upon the individual donor.

But relying on individual donors for nonprofit fundraising isn’t your organization’s only option. In fact, it may not even be your best option. Read the article below for four common nonprofit fundraising strategies, and see if one strikes you as a smarter alternative.

Counterpoint: Why Individual Donors Aren’t for Everyone [Philanthropy Journal]

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