The Link Between Gender and Generosity

Topic: Fundraisingfeed

The Link Between Gender and Generosity

August 30th, 2012

Age and economic status certainly impact your fundraising returns. But not as much as sex. And so the trouble with many nonprofit fundraising plans has little to do with the message or the mission. The trouble is in your pitch—and who’s listening to it.

Fundraising experts lament that many nonprofits underestimate women and their giving power. But women are much more generous than men, according to a new nonprofit fundraising study.

Click on the following link for more details about your nonprofit’s most moneyed and generous demographic.

Older Women Are Far More Generous Than Older Men, Study Finds [Chronicle of Philanthropy]

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Topic: Fundraisingfeed