If you’re looking for a surefire way to keep your direct mail from motivating donors, look no further. Here’s the ultimate way to avoid a successful fundraising appeal: Imagine that your donors are exactly like you.
Click the link below for a biting assessment of the way too many nonprofit’s try to reach out to their constituents, and fail to connect. Don’t be one of them: Learn how to fail, so that you don’t have to learn it the hard way later.
How to Destroy Your Direct Mail Fundraising [oneicity]