Building a band of loyal—and moneyed—nonprofit donors takes… money. In fact some nonprofit experts suggest that the biggest hindrance to fundraising isn’t the economy, competing organizations or even governmental regulations. It’s an unwillingness to invest in your audience.
Donor acquisition demands a significant investment from you. Essentially, it costs money to attract money to your nonprofit. Building a website, hiring and marketing your organization are worthy investments that will ultimately come back to you in the form of new supporters.
Learn more about the cost and ROI of donor acquisition in the following fundraising article.
Acquisition: Its Costs and ROI—Part 1 [The Agitator]