It’s simple arithmetic. When the owner of an aging, arthritic dog carried the sleeping dog in his arms out into a cool lake, all it took was the right picture and the internet to raise thousands of dollars for a cause.
The web’s the great democratizer of generosity. Thanks to a quick photograph and a compassionate moment, anyone can learn about John Unger and his dog.
Can you harness viral web marketing for your nonprofit’s cause? Click through for more information:
When Generosity Goes Viral [Smart Auction Central]
Image from: Daily Mail