Topic: Fundraisingfeed

Simple Generosity + The Web = Viral Giving

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October 18th, 2012

It’s simple arithmetic. When the owner of an aging, arthritic dog carried the sleeping dog in his arms out into a cool lake, all it took was the right picture and the internet to raise thousands of dollars for a cause.

The web’s the great democratizer of generosity. Thanks to a quick photograph and a compassionate moment, anyone can learn about John Unger and his dog.

Can you harness viral web marketing for your nonprofit’s cause? Click through for more information:

When Generosity Goes Viral [Smart Auction Central]

Image from: Daily Mail

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