One of the biggest marketing misunderstandings of all time: assuming your constituents are exactly like you. As a passionate nonprofit organization, you’re probably guilty of this.
Unfortunately, potential donors and volunteers are not your mirror image. They don’t have as sophisticated an understanding of your cause as you do, and they probably don’t need to. With only a few exceptions, most just want to help in a way they can point at: “Look, my $20 helped someone homeless get a GED and a job.”
Keep it simple to connect with donors. Click below for more information on how simple fundraising can help your organization:
Why simple fundraising always works [Future Fundraising Now]