“Your donation makes a difference. We promise. Donate today.”
Are you compelled yet?
Probably not. In today’s advertising culture and with vanishingly small disposable incomes, nonprofits can’t rely on clichés and vague calls to action. No matter how important and revolutionary your cause is, when it’s hidden beneath a layer of fluffy propositions, you won’t be able to connect with donors’ emotions.
If your cause truly matters, take some time and learn to hone your fundraising proposition.
‘And I Should Support You … Why?’ [FundRaising Success]