Self-Sabotage—The Surprising Reason Why Donors Stop Sending Money

Topic: Fundraisingfeed

Self-Sabotage—The Surprising Reason Why Donors Stop Sending Money

August 31st, 2012

You may do everything right as a nonprofit fundraiser. You ask people for donations individually, focus on impact in your nonprofit marketing plan and thank donors personally. Each part of your nonprofit’s fundraising strategy follows the experts’ guidelines.

No wonder you’re puzzled when a donor severs their relationship with your organization. But the explanation for their departure may be even more perplexing.

Read the article below for a nonprofit donor’s anonymous letter to development directors everywhere.

An Anonymous Letter That All Fundraisers Should Read [Katya’s Nonprofit Marketing Blog]

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Topic: Fundraisingfeed