Tools that made constant communication possible—think smartphones, email and text messaging—created the 24-hour workday and an increasing need for young professionals to make the most of their time. Likewise, your nonprofit’s millennial donors want to make the most of their money. And your nonprofit may or may not be the best use of the salary they worked so hard to earn.
Nonprofit donors report that they would donate more money to their favorite organizations if only they saw more results. They don’t want to donate money to pay for ineffective programs, or to support nonprofits that won’t share the impact of donations with supporters.
Learn more about why your nonprofit fundraising plan needs to incorporate results-oriented messaging in the article below.
Donors Would Give More if They Saw More Results [Chronicle of Philanthropy]