If your nonprofit hasn’t considered a cause marketing partnership, perhaps it’s time to mull it over. And while you’re mulling, consider also making it a cause marketing fundraiser via Pinterest. Pinterest campaigns are gaining popularity fast—and for good reason.
Elizabeth Arden partnered with Look Good Feel Better, a public service program dedicated to improve the self-esteem of those undergoing cancer treatments. Each time an image is repinned from their PinItToGiveIt board using that hashtag, makeup will be donated.
Would this type of fundraising campaign work for your nonprofit? Check out steps to creating this type of campaign in the article linked below.
4 More Lessons for Fundraising on Pinterest [Inspiring Generosity]