On October 10th Business Insider called into question the NFL’s “A Crucial Catch” campaign. The article revealed that the NFL keeps 90% of profits from its Breast Cancer Awareness gear.
As the nonprofit fundraising expert linked below points out, the NFL controversy has inspired much discussion about charitable giving—and spending. Prepare to field questions when fundraising about how well your organization’s uses its revenue. Cases like the NFL “A Crucial Catch” campaign may cause more nonprofit donors to put their guard up.
Learn more about the controversy as it relates to nonprofit fundraising by clicking below.
Awareness vs. Fundraising: NFL’s Crucial Catch Campaign [Inspiring Generosity]
Image via Business Insider