Nonprofit fundraisers emphasize that it’s crucial to ask the right person for the right amount and at the right time. Ask the wrong person and they may not have the means to help you. Ask for too much and you may offend. Ask at the wrong time and an otherwise qualified donor may be too strapped to help you out.
But there’s another element to nonprofit fundraising that affects your success rate: the person asking. Some nonprofits assign the wrong staffers to prospective gift-givers.
Take the guesswork—and the hassle—out of matching your nonprofit’s fundraisers up with the right people. Read the article below for advice from Indiana University’s top development officer.
Ask an Expert: Handling Donors From Family Foundations [Chronicle of Philanthropy]